{"id":945,"date":"2022-09-21T16:39:02","date_gmt":"2022-09-21T14:39:02","guid":{"rendered":"https:\/\/www.lolibri.fr\/?p=945"},"modified":"2023-02-10T10:45:36","modified_gmt":"2023-02-10T09:45:36","slug":"rse-et-performance-economique","status":"publish","type":"post","link":"https:\/\/www.lolibri.fr\/index.php\/2022\/09\/21\/rse-et-performance-economique\/","title":{"rendered":"RSE et performance \u00e9conomique\u00a0: incompatibilit\u00e9\u00a0!?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"945\" class=\"elementor elementor-945\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46db0d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46db0d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a656a6\" data-id=\"6a656a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3650bbe elementor-widget elementor-widget-text-editor\" data-id=\"3650bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>RSE et performance \u00e9conomique<\/h2><p>La notion \u00ab\u00a0\u00c9conomie\u00a0\u00bb ne fait pas partie des sept questions centrales de l\u2019ISO 26000, ni de celles de l\u2019ISO 26030 (\u00e9videmment car ce sont les m\u00eames questions centrales). Pourtant, saviez-vous que la notion \u00ab\u00a0\u00c9conomie\u00a0\u00bb est visc\u00e9ralement li\u00e9e au d\u00e9veloppement durable\u00a0?<\/p><p>En effet, le d\u00e9veloppement durable est construit autour de 3 piliers\u00a0:<\/p><ul><li>Environnement<\/li><li>Social<\/li><li>\u00c9conomie (tiens, tiens, il est l\u00e0 celui-l\u00e0 !).<\/li><\/ul><p>Pour r\u00e9sumer, on peut dire que le d\u00e9veloppement durable est un d\u00e9veloppement \u00e9conomiquement efficace, socialement \u00e9quitable et \u00e9cologiquement soutenable.<\/p><p>La RSE* \u00e9tant la contribution des entreprises au d\u00e9veloppement durable, il est donc important de rappeler l\u2019importance de la performance \u00e9conomique au sein de cette d\u00e9marche.<\/p><h2>Le saviez-vous\u00a0?<\/h2><p>Une \u00e9tude de France Strat\u00e9gie (<a href=\"https:\/\/www.strategie.gouv.fr\/publications\/responsabilite-sociale-entreprises-competitivite\">\u00e9tude 2016<\/a>), r\u00e9v\u00e8le une corr\u00e9lation positive de l\u2019ordre de 13 % sur la performance \u00e9conomique des entreprises engag\u00e9es en RSE* compar\u00e9e \u00e0 celles qui ne le sont pas. Ceci s\u2019explique en raison des gains obtenus en termes d\u2019\u00e9conomie d\u2019\u00e9nergie, d\u2019innovations ou de gaspillage.<\/p><p>\u00c9videmment, on peut penser qu\u2019il existe des tensions pour concilier comp\u00e9titivit\u00e9 \u00e9conomique de l\u2019entreprise et bien \u00eatre commun. Mais n\u2019oublions pas que la RSE* est avant tout une d\u00e9marche. Il faut donc qu\u2019elle soit adapt\u00e9e \u00e0 la culture de l\u2019entreprise et que cette culture soit partag\u00e9e par l\u2019ensemble du personnel. De cette fa\u00e7on, les dilemmes n\u2019en seront plus car les choix \u00e0 prendre seront \u00e9vidents pour tous.<\/p><h2>Et pour l&rsquo;avenir \u2026<\/h2><p>La RSE et la performance \u00e9conomique ne sont donc pas incompatibles. Au contraire !<\/p><p>Aujourd\u2019hui, la RSE* est un v\u00e9ritable levier de diff\u00e9renciation aupr\u00e8s des consommateurs et des clients. Mais dans les prochaines ann\u00e9es, elle pourrait devenir un pr\u00e9requis. Il faut donc commencer \u00e0 agir.<\/p><p>Pour assurer la p\u00e9rennit\u00e9 de votre entreprise, il est donc important de s\u2019engager dans une d\u00e9marche de d\u00e9veloppement durable. Et bonnes nouvelles\u00a0: il existe une multitude d\u2019actions concr\u00e8tes \u00e0 la port\u00e9e de tous, peu importe la taille et la forme de l\u2019organisation. Il faut proc\u00e9der par \u00e9tape et prioriser les actions.<\/p><h4>Chaque entreprise peut faire sa part\u00a0!<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ed4c6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a8ed4c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.lolibri.fr\/index.php\/contactez-lolibri\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacter Lolibri<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e09bf29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e09bf29\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d551b06\" data-id=\"d551b06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4314005 elementor-widget elementor-widget-text-editor\" data-id=\"4314005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>*Responsabilit\u00e9 soci\u00e9tale des Entreprises. Le terme vous effraie !? (Je suis s\u00fbre que pour certain oui) ! On peut ais\u00e9ment le remplacer par \u00ab\u00a0d\u00e9marche pour le d\u00e9veloppement durable\u00a0\u00bb. L\u2019approche est concr\u00e8tement identique mais le mot est plus doux \u00e0 entendre !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61259a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61259a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc0b4d4\" data-id=\"fc0b4d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07df3e2 elementor-widget elementor-widget-image\" data-id=\"07df3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.lolibri.fr\/wp-content\/uploads\/2022\/08\/board-gc061c7829_640.jpg\" title=\"\" alt=\"RSE et performance \u00e9conomique\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5115b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5115b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05f0e6a\" data-id=\"05f0e6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>RSE et performance \u00e9conomique La notion \u00ab\u00a0\u00c9conomie\u00a0\u00bb ne fait pas partie des sept questions centrales de l\u2019ISO 26000, ni de celles de l\u2019ISO 26030 (\u00e9videmment car ce sont les m\u00eames questions centrales). Pourtant, saviez-vous que la notion \u00ab\u00a0\u00c9conomie\u00a0\u00bb est visc\u00e9ralement li\u00e9e au d\u00e9veloppement durable\u00a0? En effet, le d\u00e9veloppement durable est construit autour de 3 piliers\u00a0: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-945","post","type-post","status-publish","format-standard","hentry","category-non-classe","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RSE et performance \u00e9conomique\u00a0: incompatibilit\u00e9\u00a0!? - Lolibri<\/title>\n<meta name=\"description\" content=\"Vous vous posez certainement cette question : dois-je choisir entre d\u00e9veloppement durable et performance \u00e9conomique ? 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